SOZ on RTR - Rusty Wallace Inc. Drinking Game by Michelsen

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Rusty Wallace Inc. Drinking Game

2/29/08: SOZ Studios, MI - By Dennis Michelsen "DMIC" (RaceTalkRadio.com)

There is a great new drinking game that is all the rage on college campuses and NASCAR must be very excited! Reaching the 18 to 24 male demographic is a marketing expert's dream and our unofficial super secret ratings information suggests that once again this demo is picking up by leaps and bounds! Is it the excitement of NASCAR racing that is winning this group away from the X-Games and other forms of entertainment? No way it is all about the "Rusty Wallace Incorporated" drinking game!

Are You Kidding Me

Last season it was a joke at times with Steven Wallace running 35th and getting more mentions on ESPN2 broadcasts than the guys winning the races. Granted the young Steven Wallace often was causing wrecks and earning lots of time on replays, but that wasn't the only time he is mentioned. You can hardly get five minutes into a NASCAR broadcast on ESPN2 before the bombardment of RWI mentions begins! No one deep in the field gets a mention on ESPN2 but Wallace always does. This might not be so troubling except for one fact.

IN 2007 STEVEN WALLACE DIDN'T POST A SINGLE TOP TEN FINISH!

The Survey Says

Word about this new drinking game on college campuses reached my inbox several weeks ago but just like the new home business offers I thought it was a hoax. But being one of the sport's best semi-professional writers/broadcasters I felt obligated to research this email in greater depth. Grabbing my trusty white pages I started contacting residents of Northern Illinois University at random since that is the closest college to me. I only had to wake up three people to start to understand the rage that is the RWI drinking game! "It's all the rage here, " said Delta-Chi-Omega student Clyde Ferguson. "I hate NASCAR but it sure is better than the `Shaq Misses Free Throws' drinking game we used last year." But was this just a local phenomenon? More research was needed!

Consulting the Good Doctor

Since any semi-sarcastic article needs a good make-believe Doctor, I consulted my good friend Claire B Freud…an expert on NASCAR's mental affects on the youth of America. "Young males enjoy this RWI drinking game because of the visceral dangers associated with the synaptical sequencing structures of the immature brain, " said Doctor Freud. "Colorful impulses processed during the mental stimulation of visualizing NASCAR coverage enhance the alcoholic effects experience by participants of this endeavor." While I had no clue what any of that meant it is never a good idea to show ignorance in front of a shrink! I thanked Doctor Freud and downed a handful of Advil. It was obvious more research with the drinking game players was in order.

Door-to-Door and Bar-to-Bar

While I am now ready for my own twelve-step program I was able to participate in several versions of the RWI drinking game. (Take me to detox…right now!) "You can either chug a 6 ouncer every time you see the car or every time the announcers mention one of those cars," said degenerate soon to be college drop out Frank Fiaritto. "But don't try more than six ounces dude or they will have to pump your stomach!" Monday afternoon while watching the rain delayed Stater Brothers 300 it only took three laps before my first chugging. Even Dale Jarrett whose announcing skills have far surpassed Rusty Wallace's from last season has not been immune to this RWI fever! Maybe it is just in Rusty's contract.

NASCAR or Nationwide Should Step In Now

ESPN coverage of the Nationwide Series is an embarrassment. Getting on screen mentions should be about performance not family heritage! Perhaps ESPN can argue that Steven Wallace is an exciting young star and deserves the coverage he gets. But Brad Coleman is also an exciting youngster and he gets very little coverage! Rusty Wallace is one of NASCAR's greatest drivers ever! But the way his team gets so many mentions at the expense of more successful drivers is turning this coverage into a joke. Nationwide Insurance or NASCAR should step in and tell ESPN "Enough Already!" In the meantime the RWI drinking game will continue to gain popularity.

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