Media

Are NASCAR Drivers Good Role Models?
Mike Harper - SOZ

It’s the 2017 Rap Crap List! A role model as defined by Dictionary.com is “a person whose behavior, example, or success is or can be emulated by others, especially by younger people.” At every NASCAR race you will find children in the stands. And for many adult NASCAR fans, sharing the experience of race weekend with their children is a beloved tradition, passed down from their parents. According to Nielsen Scarborough, one of the country’s largest marketing research firms, 2...

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Wednesday, 26 April 2017
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Would Carl Edwards Replace Darrell Waltrip at FOX?
Mike Harper - SOZ

For NASCAR, it has been a tough path to gain traction in the television ratings this season. For FOX Sports, the same path has led them to experience this season three of the lowest rated Cup races dating back to 2001. Texas, Fontana and Phoenix provided historically low ratings and according to Sports Media Watch, the 2017 Texas television ratings, “tied as the lowest in the 20-year history of the spring Texas race.” They also stated the Texas race “was...

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Tuesday, 18 April 2017
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Should NASCAR and Texas Motor Speedway Apologize?
Mike Harper - SOZ

Sadly a new chapter in NASCAR was opened this past weekend at Texas Motor Speedway and without the watchful eye of a fellow Texan, we may not have even heard about it. The sad reality is NASCAR and my home track Texas Motor Speedway lost a small group of fans who I’ve been told will now watch the Texas races on TV or will look for alternate vacation destinations as the sport continues to pave a new path in search...

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Tuesday, 11 April 2017
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Did Earnhardt Call NASCAR Boring?
Mike Harper - SOZ

No sport or industry focused on entertainment wants to be called boring. For NASCAR and track promoters, the biggest challenge is keeping fans entertained before and during the race. And sadly, when the race itself is struggling to entertain fans people begin to do desperate things. The announcement or rumor, depending on how it’s being reported… is Monster Energy will bring MMA fighting to NASCAR races. As Monster tries to become NASCAR’s ratings savior, this will, without a doubt spark...

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Wednesday, 05 April 2017
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C’Mon NASCAR: Is the car really a weapon?
Mike Harper - SOZ

Lost in all of the controversy of the Austin Dillon – Cole Custer incident from the Xfinity race at Phoenix is NASCAR’s use of a new word to describe the act of retaliation.  After Custer wrecked Dillon, an angry Dillon retaliated on the track with his car. Since the incident the media has concentrated on Dillon’s non-penalty and scolded NASCAR for not acting after one of their executives said a day before the race, “We’re very clear that we’re not...

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Thursday, 30 March 2017
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Who do you trust more: NASCAR on FOX or NBC?
Mike Harper - SOZ

In the life span of NASCAR, broadcast partners have come and gone.  Some have even come back and left again. If you’ve watched NASCAR over the past 10 years you’ve seen ESPN, FOX, FS1, NBC, NBCSN, SPEED Channel/TV and TNT, all have taken their shot at covering the sport and entertaining the fans. For me, FOX Sports has a special place in my heart because of my days of contributing on the SPEED TV web site. You might remember SPEED...

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Monday, 27 March 2017
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